Copywriting Brochures and Catalogs

COPYWRITING BROCHURES AND CATALOGS | START A CONVERSATION

Brochures and catalogs abound in almost every society, in both physical and virtual form. The sheer abundance of these documents sometimes mask their prime purpose: to concisely deliver accurate, and intriguing information to potential customers. Great copywriting and great design not only create a great communication experience, but also restore faith in traditional media’s ability to reach consumers on a personal level. And that’s our starting point for copywriting brochures and catalogs that create engagement.

 

Unfortunately, brochures and catalogs have been shoved through every real and virtual mailbox, gratuitously pushed into the hands of passing pedestrians, dropped from planes, pasted on walls, and sent via SMS and MMS to millions of mobile phones every day.

 

Little wonder the term ‘junk mail’ is most applied to this type of communication. Straight from the box to the bin — this is by far the most common treatment these pieces receive. And yet creating these pieces is not inexpensive. Design can be costly and it’s a costly waste of time and resources to employ design and copywriting that is not engaging.

 

Organizations invest significant amounts of resources in the hopes that a potential customer will engage. The persistence of the brochure and catalog is testament to its effectiveness, when used correctly. Authenticity, above all, is the most important aspect. Any brochure or catalog that promises something great just to lure customers will never again be trusted if the promise is broken by inferior products and services. A brochure or catalog is a time-saver.

 

Deluging it with content defeats the purpose of getting the point across immediately, and therefore effectively. A brochure or catalog is seldom a stand-alone piece. Most of the times there is supporting information, either on a website, or report or other piece of communication. Brochures and catalogs are conversation-starters. References to the supporting pieces is critical to continuing the conversation. A brochure or catalog begs for great design. The organization of content is critical. If one is not a designer or page layout expert, invest in one to design the brochure.

 

The difference between amateur and professional design is one the easiest disparities to spot and customers are pros at doing so. Use photographs and illustrations only to augment the words. These visual pieces are more than stimuli. They are vital corollaries to the words.

 

They reinforce the message. They never detract from it. Grammar and punctuation make a big difference. Unlike vocabulary, grammar and punctuation have only one correct answer.

 

A single mistake in these areas, as well as in spelling, can severely damage the credibility of the message. Sustainability is critical. Brochures and catalogs that are perceived as environmentally friendly and socially responsible will be received with more enthusiasm.

BLOG SITEMAP:
Pages (66)  

   1.  Quantico Copywriting Agency Singapore
   2.  Our Work – Quantico Copywriting Agency Singapore
   3.  Copywriting
   4.  Research Services
   5.  Consulting
   6.  Creative Partnerships
   7.  Copywriting Insights
   8.  Content Marketing Singapore
   9.  Copywriting in Singapore
   10.  Copywriter Singapore
   11.  Project Brief
   12.  Copyright and Copywriting Singapore
   13.  How To Become A Copywriter in Singapore
   14.  Contact Us +(65) 65737370
   15.  Work With Us
   16.  B2B Copywriting in Singapore
   17.  About Quantico Copywriting Agency Singapore
   18.  One Global Language for Business?
   19.  Copywriting Website Content
   20.  Senior Copywriter: Mandarin
   21.  Linguistics Specialist
   22.  Graphic Designer
   23.  Client Relationship Advisor
   24.  Office Administrator
   25.  More Copywriting Services
   26.  Copywriting Annual Reports
   27.  Copywriting Blogs
   28.  Copywriting Brochures and Catalogs
   29.  Copywriting TV Commercials
   30.  Copywriting Direct Mail
   31.  Copywriting Employee Manuals
   32.  Exhibition Writing
   33.  Ghostwriting
   34.  Marketing Copy
   35.  Copywriting Media Releases
   36.  Menu Writing
   37.  Packaging Copy
   38.  SEO Writing
   39.  Writing For Social Media
   40.  Speech Writing
   41.  Taglines and Naming
   42.  Technical Writing
   43.  Telemarketing Scripts
   44.  Tender Writing
   45.  Website Copywriting
   46.  Copywriting a White Paper
   47.  Terms of Service
   48.  Legal Information
   49.  Privacy Policy
   50.  An Opportunity
   51.  Qrowd Talks
   52.  Register for Qrowd Talks
   53.  Copywriter Singapore
   54.  Copywriting and Brand Discovery
   55.  Copywriting and Brand Ethics
   56.  Copywriting and Brand Identity
   57.  Copywriting and Brand Insights
   58.  Copywriting and Brand Personalities
   59.  Copywriting and Color
   60.  Editing
   61.  What is Copywriting?
   62.  Clients
   63.  Quantico – Copywriters In The Media
   64.  Quantico Copywriter Singapore Clients
   65.  Sitemap
   66.  Economics Copywriter Singapore
Posts (7)  
   1.  5 tips for writing a great sales letter
   2.  7 Punctuation Secrets to Influence Communication
   3.  Copywriting Email and Letters
   4.  Copywriting Services Singapore
   5.  Hyphen En-Dash Em-Dash — Usage
   6.  Tone of Writing
   7.  Word Studio: 100 Words

Page 1