Copywriting in Singapore

Copywriting is creating communication that compels you to act. A great piece of copy can be all that stands between good and fantastic. Copywriting is culture-specific. Singapore has a unique culture that copywriters must embrace if they are to please the crowd, and their clients. Singapore affords ample opportunity to anyone willing to work hard and create something great.

By the time Quantico picked up momentum, we were already writing copy for clients in many countries, Singapore included. What struck us most about Singapore was the ease at which communication flows. With four distinct languages, Singapore is constantly grappling with the subtleties and nuances that affect language, and English is no exception. Yet the efficiency with which communication travels is unparalleled. It was this flow of efficiency that piqued our interest. When we set about creating Quantico, we decided to create a copywriting platform that could match this efficiency with the quality required to make every piece of communication outstanding.

Our success is no secret — it’s an insight into how copywriting in Singapore works. It’s a cultural perspective that we’ve shared here. Copywriting itself is an interesting occupation. Unlike medicine or law, no accreditation or special permission is required to become a copywriter. In Singapore, where the business climate is favorable to almost anyone willing to engage in enterprise, copywriting seems like an easy option. It pays well, and there are virtually no barriers to entry. And yet clients are often disappointed with their appointed copywriters’ work.

This is because copywriting is a discipline; an art and a science that requires academic and professional training. There may not be regulatory commissions overseeing the licensing of copywriters, and this is precisely what makes it more difficult to establish a copywriting presence. With the absence of such licensing, the quality of copy becomes the yardstick to measure success. The copywriting industry in Singapore, as in most places, is self-regulating.Great copywriters attract great businesses and Singapore being a close-knit business community shares this information very quickly. Self-regulation is perhaps the best way to determine which copywriters are worth their prices. Of course there is a downside to self-regulation. There is no official list for businesses to consult when searching for copywriting in Singapore. Word-of-mouth is usually the preferred choice, followed by Google searches involving: Professional Copywriting Singapore. Most organizations and entities find copywriting services in Singapore in this fashion. Most will not continue their relationships with copywriters in this fashion. Like all good businesses — copywriting is no exception — copywriting agencies that consistently deliver great quality are always in hight demand. This is not a secret.

But what constitute great quality? Quality itself is partly subjective, and is determined largely by culture and society. Singapore has a unique culture and copywriting as an industry has to morph to meet these requirements. At Quantico, we made it a point to do away with quality-standards that we had applied in other countries, simply because what works perfectly in Australia may not work perfectly in Singapore. Take grammar for example. The rules of grammar are applicable in any English-speaking culture and must be consistently applied regardless of nuances in English. But an idea expressed in one country may not be feasible in another. Copywriting is a combination of great ideas expressed in perfect language. What’s perfect differs from culture to culture and that is what great copywriters always take into account.

Take the example of the Chevy Nova. No doubt a highly-qualified copywriting team took pains to make the name sound great. And it did sound great in the United States. Then it came to Europe, and in particular to Spain, where the Chevy Nova had a head-on crash with a language barrier. Nova in Spanish literally means ‘won’t go’; not the best phrase for a car. The copy was great and the rules of grammar were equally applicable in both continents. But the meaning was completely different. Great copy requires a sound cultural knowledge in addition to language proficiency and creativity. A great copywriter balances all three in perfect harmony to create great copy.

Singapore is a multi-lingual country. Each language has its own nuances. The complexity of communication increases when one residing in Singapore quickly learns that each language spills distinctly into another to create a whole new sub-culture. We were excited about these hybrids. It’s what got us to Singapore’s copywriting scene. All copywriters at Quantico are trained not just in language but communication, media and culture. Being in a multi-lingual country like Singapore requires multi-disciplined copywriters that can gauge the pulse of a dynamic communication system. The best copywriters have a proclivity for assessing both culture and context, and envisioning the point at which they meet.

Our senior copywriter is a trained musician. This training has proved an invaluable asset when creating great copy. Our secret was not aggressive marketing or retaining Google ad words. We’ve not done either, ever. In fact, we only just put up our Facebook page, and creating buzz around our startup. Instead we presented our understanding of Singapore’s unique communication system to our clients and they liked what they saw.

Copywriting in Singapore requires great creativity, great cultural insight, and great linguistic skills. We’ve put up some of these on our Facebook page. Continue this conversation there.

Pages (66)  

   1.  Quantico Copywriting Agency Singapore
   2.  Our Work – Quantico Copywriting Agency Singapore
   3.  Copywriting
   4.  Research Services
   5.  Consulting
   6.  Creative Partnerships
   7.  Copywriting Insights
   8.  Content Marketing Singapore
   9.  Copywriting in Singapore
   10.  Copywriter Singapore
   11.  Project Brief
   12.  Copyright and Copywriting Singapore
   13.  How To Become A Copywriter in Singapore
   14.  Contact Us +(65) 65737370
   15.  Work With Us
   16.  B2B Copywriting in Singapore
   17.  About Quantico Copywriting Agency Singapore
   18.  One Global Language for Business?
   19.  Copywriting Website Content
   20.  Senior Copywriter: Mandarin
   21.  Linguistics Specialist
   22.  Graphic Designer
   23.  Client Relationship Advisor
   24.  Office Administrator
   25.  More Copywriting Services
   26.  Copywriting Annual Reports
   27.  Copywriting Blogs
   28.  Copywriting Brochures and Catalogs
   29.  Copywriting TV Commercials
   30.  Copywriting Direct Mail
   31.  Copywriting Employee Manuals
   32.  Exhibition Writing
   33.  Ghostwriting
   34.  Marketing Copy
   35.  Copywriting Media Releases
   36.  Menu Writing
   37.  Packaging Copy
   38.  SEO Writing
   39.  Writing For Social Media
   40.  Speech Writing
   41.  Taglines and Naming
   42.  Technical Writing
   43.  Telemarketing Scripts
   44.  Tender Writing
   45.  Website Copywriting
   46.  Copywriting a White Paper
   47.  Terms of Service
   48.  Legal Information
   49.  Privacy Policy
   50.  An Opportunity
   51.  Qrowd Talks
   52.  Register for Qrowd Talks
   53.  Copywriter Singapore
   54.  Copywriting and Brand Discovery
   55.  Copywriting and Brand Ethics
   56.  Copywriting and Brand Identity
   57.  Copywriting and Brand Insights
   58.  Copywriting and Brand Personalities
   59.  Copywriting and Color
   60.  Editing
   61.  What is Copywriting?
   62.  Clients
   63.  Quantico – Copywriters In The Media
   64.  Quantico Copywriter Singapore Clients
   65.  Sitemap
   66.  Economics Copywriter Singapore
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   3.  Copywriting Email and Letters
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