Marketing Copy


Marketing copy, or promotional material is any piece of writing that creates awareness of a product and service, and engages customers through the effective use of words.


These words must work on their own, or together with a strong piece of visual communication. Marketing copy / promotional material includes tag lines, strap lines, advertising copy, product benefit write-ups, brochure content, catalog content, speeches, banner headers, mission statements, tabletop pamphlets, web advertisements, sales pitches, press kits, store promotion magazines, slogans, and everything else that incorporates the purpose of creating awareness.


Effective marketing copy calls for the four Cs:
• clarity
• consistency
• coherency
• credibility


Marketing copy / promotional material has a noble purpose — to deliver or promote the benefits of a product or service that customers are looking for to improve their lives. The best marketing copy is needs-driven and recognizes what customers want, not what they ought to have forced upon them. Promotional material must therefore create instant rapport with its intended target audience, and invite the audience to continue the relationship.


Engagement is key and words are stimuli for such engagement at every touchpoint. Every word must have a distinct purpose. Otherwise it is not required. Time is limited and customers are refusing to be pulled into jaded avenues of selling. Promotional material calls for delicate handling and custom creation. Tag lines, for example, are self-contained elements of pure communication that detail the product or service’s essence.


Marketing copy and collateral copywriters are experts at distilling words down to their essence. Such distillation creates an immediate impact in the marketplace. Resonance is best achieved through inspiring copy.


More than anything, customers want to be inspired. They want to buy, but they do not like being sold to. Marketing / promotional material has to be written with this quality in mind. In a world inundated with chatter, customers are pros are spotting the difference between communication and noise.


Marketing copy / promotional copywriters are always aware of this difference, and create material that communicates without chattering. The best marketing copy is always conversational in nature. It sets up a dialog between the product or service and the customer.


Such writing is seamless and looks incredibly easy due to its simplicity. To create such simplicity is the result of years of experience coupled with a deep-rooted knowledge of the nature of consumerism and promotion. That’s something worth investing in.

Pages (66)  

   1.  Quantico Copywriting Agency Singapore
   2.  Our Work – Quantico Copywriting Agency Singapore
   3.  Copywriting
   4.  Research Services
   5.  Consulting
   6.  Creative Partnerships
   7.  Copywriting Insights
   8.  Content Marketing Singapore
   9.  Copywriting in Singapore
   10.  Copywriter Singapore
   11.  Project Brief
   12.  Copyright and Copywriting Singapore
   13.  How To Become A Copywriter in Singapore
   14.  Contact Us +(65) 65737370
   15.  Work With Us
   16.  B2B Copywriting in Singapore
   17.  About Quantico Copywriting Agency Singapore
   18.  One Global Language for Business?
   19.  Copywriting Website Content
   20.  Senior Copywriter: Mandarin
   21.  Linguistics Specialist
   22.  Graphic Designer
   23.  Client Relationship Advisor
   24.  Office Administrator
   25.  More Copywriting Services
   26.  Copywriting Annual Reports
   27.  Copywriting Blogs
   28.  Copywriting Brochures and Catalogs
   29.  Copywriting TV Commercials
   30.  Copywriting Direct Mail
   31.  Copywriting Employee Manuals
   32.  Exhibition Writing
   33.  Ghostwriting
   34.  Marketing Copy
   35.  Copywriting Media Releases
   36.  Menu Writing
   37.  Packaging Copy
   38.  SEO Writing
   39.  Writing For Social Media
   40.  Speech Writing
   41.  Taglines and Naming
   42.  Technical Writing
   43.  Telemarketing Scripts
   44.  Tender Writing
   45.  Website Copywriting
   46.  Copywriting a White Paper
   47.  Terms of Service
   48.  Legal Information
   49.  Privacy Policy
   50.  An Opportunity
   51.  Qrowd Talks
   52.  Register for Qrowd Talks
   53.  Copywriter Singapore
   54.  Copywriting and Brand Discovery
   55.  Copywriting and Brand Ethics
   56.  Copywriting and Brand Identity
   57.  Copywriting and Brand Insights
   58.  Copywriting and Brand Personalities
   59.  Copywriting and Color
   60.  Editing
   61.  What is Copywriting?
   62.  Clients
   63.  Quantico – Copywriters In The Media
   64.  Quantico Copywriter Singapore Clients
   65.  Sitemap
   66.  Economics Copywriter Singapore
Posts (7)  
   1.  5 tips for writing a great sales letter
   2.  7 Punctuation Secrets to Influence Communication
   3.  Copywriting Email and Letters
   4.  Copywriting Services Singapore
   5.  Hyphen En-Dash Em-Dash — Usage
   6.  Tone of Writing
   7.  Word Studio: 100 Words

Page 1