Punctuation is so much more than the squiggly lines amongst words. Punctuation affects how words are read, and how sentences flow and sound. It is important for every writer in any setting (professional, personal, or academic) to understand that words are not everything. Particularly since technology mediates so much of our communication, it’s more often than not that people read what we have to say rather than hear it from us in person. Emails and text messages make up the bulk of communication in many settings, at work and at play.
The sales letter is one of the staples of the direct marketing copywriter’s arsenal. While direct mail is sometimes associated with soliciting, particularly in Singapore, there are ways for copywriters to make their direct mail engaging and interesting. Very often, a great sales letter can be an effective introduction. So if you’ve already built up a solid product or service, use these five tips to make your sales letters reflect your expertise.