7 Punctuation Secrets to Influence Communication

Punctuation is so much more than the squiggly lines amongst words. Punctuation affects how words are read, and how sentences flow and sound. It is important for every writer in any setting (professional, personal, or academic) to understand that words are not everything. Particularly since technology mediates so much of our communication, it’s more often than not that people read what we have to say rather than hear it from us in person. Emails and text messages make up the bulk of communication in many settings, at work and at play.

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Word Studio: 100 Words

Word Studio: 100 Words is a compilation of 100 selected words that students may find useful in writing and speaking.

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5 tips for writing a great sales letter

The sales letter is one of the staples of the direct marketing copywriter’s arsenal. While direct mail is sometimes associated with soliciting, particularly in Singapore, there are ways for copywriters to make their direct mail engaging and interesting. Very often, a great sales letter can be an effective introduction. So if you’ve already built up a solid product or service, use these five tips to make your sales letters reflect your expertise.

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Tone of Writing

The tone of writing in a piece of communication expresses the author’s attitude and disposition towards a particular subject and the audience. Just as in speaking with a particular tone of voice, copywriting requires a tone of writing that strikes the right chord with the intended audience.

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Hyphen En-Dash Em-Dash — Usage

Hyphen En-Dash Em-Dash (they’re not the same thing). Hyphens and dashes feature prominently in almost any piece of copywriting, including time ranges (2:00pm – 3:00pm), joining words, interruptions and punctuation to express additional information.

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Copywriting Email and Letters

Copywriting email and letters is the next logical step to promote and market your products and services. The first steps are to identify the purpose of your email and letters, and apply proper formatting for that intent.

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Copywriting Services Singapore

Copywriting Services Singapore – The Breakdown and Future of Copywriting in Singapore: Copywriting is an old profession. The progression of copywriting services into modern times is a testament to the power and influence copywriting has over global and local communication.

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