We can’t get away from marketing. It’s an in-built function in human beings to express something about themselves. Organizations are the same, and telemarketing is a subset of marketing efforts.
The rise of telemarketing is connected with its initial success as a tool that reached people quickly and on a personal level. Unfortunately, the practice being so successful lead it to becoming much too pervasive and the activity was taken to sometimes ridiculous levels. Singapore is rife with telemarketing activities that are often met with less than enthusiastic responses. But telemarketing is still a great way to market products and services if we get back to the basics of what made telemarketing such a popular activity in the first place.
Human connections – that’s what this channel of marketing was able to establish extremely quickly. And that’s where copywriting for telemarketing scripts works best. A typical telemarketing call in Singapore constitutes a conversation over the phone with a person you’ve never met, trying to sell you something you probably have not heard of before, or have heard too often, at a time that is almost never convenient for you. Of course this is not going to clinch a sale.
Telemarketing scripts are best written for the technology being utilized. A telephone is an instrument conversation and a telemarketing script must provide such conversation. During a telemarketing call, both the customer and the telemarketing person are active participants in a dialogue. The customer should never be a passive recipient in a monologue. Effective telemarketing scripts are copywritten to create dialogues and conversations that lead to greater connections. In other words, great telemarketing scripts do not sell. They invite customers to buy. When that happens, you know the magic of copywriting has worked.