Show and Tell: Museums, fairs, and trade shows have lots to showcase. The objects and artefacts on display are often of immeasurable value, inviting people from all over to attend the exhibition.
Concomitant to these items on display are write ups detailing what the item is, its history, it story, and its journey into the present time. Some exhibitions like the relics from the Titanic, or the latest swing-wing super sonic jets, are amazing events. These exhibitions require the write ups to be as amazing as the items on display.
A good exhibition copywriter does more than just provide information; he or she tells a story through copywriting. Exhibitions and trade shows are often organized according to a narrative. The write ups must follow the style and layout of the narrative, providing powerful glimpses into the story but never stealing focus from the display. Apart from understanding the narratives, effective exhibition writing also controls the quantity of information. Too little information and visitors go from curious to furious. Too much information and visitors either stop reading ,or stop to read for so long that the exhibition comes to a stand still with others waiting lengthy periods for their turn to read.
A perfect piece of exhibition writing takes into account the fluidity of traffic. Striking the perfect balance between time and content is a skill that a good exhibition copywriter enjoys as much as the hosts of these events.