Copywriting Employee Manuals
I Know My Way: Employee manuals are more than rule books. Employee Manuals are documents that share a collective vision and ideology between an organization and its members.
Yet employee manuals are often received with less than the enthusiasm they deserve because most adults don’t take very well to being told exactly what to do and what not to do. An employee manual is easy to write but difficult to style, and that’s where a good copywriter can really help. Once you have your ‘what to say’ a copywriter can help you with the ‘how to say it.’
Employee manuals need to explain why a certain policy is so. Taking direction is not an easy activity and a finely-toned, well paced manual can make all the difference between employees ‘having to do something,’ and ‘wanting to do something.’ It’s also becoming really popular these days to make an employee manual a two-way document in which members of the organization take it upon themselves to improve the standards contained in the document.
Phrased and worded appropriately, an employee manual can be a powerful tool in orienting members to not just comply, but collaborate to represent the organization as a proud, unified entity.